Podcasting Media
Back in 2017, I attended a podcasting-focused conference called PodCamp Toronto, and listened as a tenured podcaster discussed how building out a successful podcast isn’t possible without a serious (seriously expensive) upfront investment in recording and editing technology… I respectfully disagreed. This was the catalyst for my interest in raw, mobile-first podcasting strategy, content development, and production. To date I have ideated, hosted, produced, and marketed 3 podcasts to-date — conducting interviews and engaging professionals and storytellers nationally across Canada and internationally in the United States and even South Africa, covering everything from politics and business to philanthropy, to art, to sport.
Although it’s been a minute since I produced a new episode, I’ve spoken on content, channel strategy, and podcasting on a budget at PodCamp Toronto 2019 (I came back, and took the conversation in a different direction) and the Association of Fundraising Professionals GTA Chapter Fundraising Day 2021, and have consulted on podcasting strategy with corporates, nonprofits, and individuals looking to incorporate podcasting into their marketing mix.
Toronto Story Archive
42 episodes, 12,200 downloads (feb. 2021), 2017-2018
ABOUT: Toronto Story Archive is Toronto told by Toronto's people. Through their voices we showcase the city, its beauty, its challenges, its stories. Discover Toronto with stories from Toronto Story Archive
The Let’s Talk Show
22 Episodes, 6,620 downloads (Feb. 2021), 2018-2020
ABOUT: Tune in for weekly(ish) interviews with, stories about, and tips rom professionals doing cool things at home in Canada and abroad. Welcome to the Let’s Talk Show with your Host, Mo Waja.
15 Minute Fundraising
5 episodes, 2019-2020
ABOUT: From big charities to small shops, 15 Minute Fundraising breaks down raising money, raising awareness, and connecting with donors and supporters in short, easily digestible episodes. Tune in monthly for top tips and tangible takeaways, all in 15 minutes or less!